Introducing Clarks Pace: Clarks’ First Performance Shoe Designed for Walking
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Clarks is proud to introduce its first-ever performance shoe: Clarks Pace — a sneaker built specifically for people who walk for fitness.
Walking is one of the most popular forms of exercise in the United States, with more than 116 million Americans making it part of their routine. Yet research shows that 74 percent of walkers are wearing running shoes, which are not designed for the unique movements of walking.
While walking and running may seem similar, they involve different movement patterns and place different kinds of pressure on the feet and joints. That’s why wearing the right footwear matters.
APMA approved for encouraging healthy foot function and movement. Innovation you can trust. Comfort you can feel.
Dawn Porto, Global Head of Product at Clarks, explains:
Walking for fitness is on the rise, yet many people are still wearing shoes created for running — which means they’re not getting the right support for how their body actually moves. Clarks Pace is our answer to that. It’s purpose-built to support the movement of walking and scientifically engineered to help you walk further, for longer.
Celebrating the Launch: Clarks Hits the Streets of New York
To mark the launch of Clarks Pace, we brought the energy straight to the heart of America’s most sneaker-obsessed city — New York.
A vibrant Clarks Pace truck popped up in Midtown Manhattan, right on the corner of Fifth Avenue and 59th Street, just steps from Central Park.
The goal? To spark conversation, surprise passersby, and ask the question: “Are you wearing the right shoes for walking?”
The Clarks Pace truck featured exciting giveaways and interactive moments for people on the move. From branded ice pops and water bottles to discount codes and even free pairs of Clarks Pace, there was something for every kind of walker.
To help amplify the moment, Clarks teamed up with a few special guests:
Dr. Sarah Haller, a well-known New York-based podiatrist
Veronika Slowikowska, a comedian loved on TikTok and Instagram
And, the energetic Clarks Pace Patrol, who helped spread the word throughout the city
From 8 AM to 6 PM, the activation drew a lively crowd. More than 1,500 people stopped by the Clarks Pace truck, many walking away with new knowledge, fresh gear, and a new appreciation for the power of walking in the right shoes.
Walk the Way Your Body Moves
With Clarks Pace, we’re inviting people to rethink what they wear when they walk for fitness. This is not just another sneaker. It’s a shoe that truly understands how your body moves and supports every step of the way.
Whether you’re walking as part of your commute, or leisurely around your neighborhood, Clarks Pace helps you go further, for longer, in total comfort.