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Cookie Notice

This Cookies Policy should be read together with our Privacy Policy, which applies to users in both the United States and Canada. The Privacy Policy outlines your rights and our data handling practices in accordance with applicable laws, including the California Consumer Privacy Act (CCPA/CPRA), Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), and Quebec’s Law 25.
Privacy Policy | How We Use Your Data | Clarks


The detail contained on this page is provided to ensure you are fully aware of the cookies we use, allowing you to make an informed choice about your continued acceptance of cookies.


1. What is a cookie?

A Cookie is a small text file that a website, app, or another platform stores on your device (computer, tablet, smartphone, or any other device) containing information on your browsing and use, like a tag that identifies your device. Cookies are necessary, for example, to facilitate browsing and understand how users interact with platforms so they can be improved, also they are useful for advertising according to user preferences. Cookies do not damage your computer or device. In addition to cookies, include flash cookies, web beacons, pixels, and similar technologies. These technologies help us collect information from your device to improve your experience on our platform or show relevant ads based on your browsing behaviour.


Data passed by cookies will never contain your name, address, telephone number or payment details. Clarks will never disclose data that directly identifies you to any third parties.


The use of cookies provides advantageous information such as:

  • Facilitates the user’s navigation on the website.
  • Provides the user with access to the different services offered on the website.
  • Avoids the need for the user to reconfigure predefined general settings each time they access the website.
  • Allow us to remember whether you are logged in to the site, to remember what items you had in your shopping basket and to serve content tailored specifically for you.
  • Offer you content and ads that are more relevant to your interests.

2. What cookies do Clarks use?

Cookies are essential for our Platform to function properly. They enable you to have a smooth and efficient browsing experience, ensuring that you can use our website without any interruptions.

  • Strictly Necessary Cookies:

    These cookies are needed to make the website work and can't be turned off. They help keep your shopping safe, let you log into your account to see things like your order history, and allow you to add items to your basket. If you block these cookies in your browser, some parts of the website might not work properly. These cookies do not require your consent because they are necessary for providing the service you requested.

  • Advertising or Targeting Cookies:

    These cookies may be set through our site by our advertising partners. Those companies may use these cookies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, and work by uniquely identifying your browser and browsing behaviour. If you block these cookies, you will experience less relevant advertising elsewhere on the internet.

  • Analytics or Performance Cookies:

    These help us understand how visitors use our site, allowing us to improve performance. The data is aggregated and used for statistical purposes. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. All information these cookies collect is aggregated and therefore anonymous. Blocking these cookies impacts our ability to create a better experience for our customers.

  • Functional Cookies:

    These cookies help the website remember your choices (e.g., such language, region, or display preferences) so we can provide you with more personalised and consistent experience.

    These cookies enable enhanced features and customisation. They may be set by us or by third-party providers whose tools are built into our website. If you disable these cookies, some features of the site may not work properly.

    • Session Cookies: Session cookies are deleted after each visit to our site. For example, when you are browsing a Clarks’ site, it will remember you for the duration of your visit, but the cookie will be removed from your computer as soon as you close down your internet browser.

    • Persistent Cookies: Persistent Cookies remember you for a set period of time. On your first visit to a Clarks site, you will be presented with a default view. Over time, the version of the site you see may change, as persistent cookies remember items you have previously viewed, preference changes you have made, or whether you logged into or out of your account while browsing.

  • Social Media Cookies:

    These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks (e.g., Facebook, Instagram, Pinterest). However, they may also track your activity on those sites, which can create a profile of your interests. This can help with content recommendations but may also affect what you see on other websites. If you choose to block these cookies, you may not be able to use the sharing tools on this site.


3. Can I turn off or block cookies?

We believe in transparency and giving you control over how your personal information is used. When you visit our website, a cookie banner is displayed to allow you to make an informed choice about the use of cookies and similar tracking technologies.

You can manage your preferences through the following options presented in the banner:

  • “Accept all” Enables all categories of cookies, including analytics, advertising, and personalization cookies.
  • “Only Essential”Enables only those cookies that are strictly necessary for the operation of the website.
  • “Manage preferences” Allows you to selectively enable or disable specific categories of cookies.

You can update your choices at any time by clicking “Manage preferences” again at the bottom of the page.

Regional Consent Models

  • Canada (PIPEDA and Quebec Law 25): We follow an opt-in consent model. Only strictly necessary cookies are enabled by default. Non-essential cookies (e.g., analytics, targeting, personalization) are only activated once you provide express and informed consent through the cookie banner. You may modify or withdraw your consent at any time using the Manage Preferences feature or through your browser settings.
  • United States (including California): We apply an implied consent model, meaning cookies are enabled by default unless you choose to opt out. To respect user autonomy and transparency, we offer the same cookie management options to U.S. residents. Under the California Consumer Privacy Act (CPRA), you have the right to opt out of the sale or sharing of your personal information. You can exercise this right by clicking the “Do Not Sell or Share My Personal Information” link in the footer or by submitting a request through our Privacy Rights Web Form.

Browser-Level Controls

In addition to using our cookie management tools, you can also control or delete cookies through your browser settings. Instructions for popular browsers are available here:

You can also manage or delete cookies through your web browser settings. For more help, visit www.allaboutcookies.org.

4. Tracking & Cart Abandonment

We use tracking technologies (e.g., cookies, pixels) to understand how users interact with our website, including whether they place items in their cart and abandon them. These technologies allow us to enhance user experience and personalize services.

  • Cart Abandonment Emails If a user adds items to their cart and does not complete the purchase, we may send reminder emails. This is only done if:
    • The user has provided their email address (e.g., during account registration or checkout).
    • The user has opted in to receive marketing communications.
    We do not send such emails if the user has opted out or unsubscribed from marketing emails.
  • Email Communications
    • Opted-In Users: Users who have consented to marketing communications may receive cart reminders, promotional emails, and other updates.
    • Purchase-Only Users: If a user provides their email to complete a purchase but does not opt-in to marketing, we may only use their email for transactional or service-related communications (e.g., order confirmation, customer service). We do not send marketing or promotional emails unless consent has been given.
    • Unsubscribed Users: We respect unsubscribe requests. Once a user unsubscribes, they will no longer receive any marketing emails from us.
  • Scope of Tracking Tracking applies to all visitors, whether or not they have created an account or made a purchase.

5. Third Party Cookies and Interest-Based Advertising

We work with a few trusted companies to help us give you great products and services. Before we work with them, we make sure they keep your information safe—and we keep checking this over time.

We try to hide your personal details when we can, and we only share the information that’s really needed. We always share it in a safe and secure way.

We have contracts in place with all suppliers that help us to ensure security and privacy of your personal data, these are reviewed and updated regularly and always in line with data protection laws and privacy laws.

These third parties typically use cookies or tracking technologies to collect this information on websites and applications owned by us or third parties. Clarks endeavours to adhere to the transparency and choice principles set forth in the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioural Advertising.

  • C. & J. Clark International Limited: We will share your personal data, in certain circumstances with the other companies within the Clarks Group. This is so that we can provide personalised services across our group companies.
  • Delivery Partners: Helping us to deliver the goods you order to you including our brand partners that dispatch and deliver goods to you directly.
  • IT Companies: Supporting us in maintaining our website and other business systems including; providing phone lines, data storage facilities, and providing and supporting Cloud based infrastructure used in providing our products and services.
  • Marketing Companies and Online Advertising: Helping us to manage our electronic communications to you and to help us show you the advertising you are most likely to be interested in, companies that provide marketing and advertising assistance (including management of email marketing operations, mobile messaging services such as SMS, and services that deploy advertising on the internet or social media platforms, such as Facebook and Google) as well as analysis of the effectiveness of our advertising and communications campaigns.
  • We use technologies such as cookies, pixels, and device IDs within digital marketing networks, ad exchanges and social media networks such as Facebook’s Custom Audience to get relevant marketing messages across to you.
  • Consumer profiling organisations: These organisations provide demographic or other data to help better understand customers' demographics, lifestyles or shopping habits.
  • Payment processors: Payment card processors to process credit and debit card payments and store payment data. Such Adyen, which facilitates all payment transactions, including those using Klarna’s Buy Now Pay Later service. These Providers may use cookies or similar technologies to detect fraud and ensure secure transactions.

6. Canadian Residents Your Privacy Rights

If you are a resident of Canada, our collection and use of your personal information through cookies and similar technologies is subject to the Personal Information Protection and Electronic Documents Act (PIPEDA) and Law 25.

We treat information collected via cookies as personal information where it can reasonably identify you or be linked to you (e.g., device IDs, IP addresses). We also ensure that our third-party service providers comply with all regulatory obligations applicable in Canada, including those related to privacy and data protection.

For more information, please see our Privacy Policy or contact us through our Privacy Rights Request Form .


7. Retention Period

The personal data collected through cookies will be kept for as long as necessary to achieve the purposes for which it was originally collected. For most cookies, this means your data will be stored for up to one year before it is automatically deleted or anonymised.


8. Third-party plugins

Our website may include plug-ins or buttons from social media platforms such as Facebook, Instagram, Pinterest, Tik Tok or Snapchat. These features let you share our content easily on your social media profiles. These plug-ins do not place cookies on your device by themselves. However, if you already have cookies from these platforms on your device (e.g. if you’re logged in to Facebook), the plug-ins may recognise and use those cookies to track your interaction with our content.

This section relates only to plug-ins used for content sharing. For information about how we use Meta’s tools for advertising and analytics, please see Section 9: Social Media Cookies and Meta Business Tools.

Any personal data collected through these plug-ins is managed by the third-party platform in accordance with its own privacy and cookie policies.


9. Third-Party Apps, Websites and Services

If you use third-party apps, websites, or services to access or interact with our services, your use is governed by those third parties’ own terms and privacy policies. This includes:

  • Social media platforms: such as Facebook, Instagram, Pinterest, Tik Tok and X
  • Voice assistants: like Amazon Alexa
  • Login services: like Google Login, Apple Sign-In, and Facebook Login
  • Payment providers: such as Visa, Mastercard, American Express, PayPal, Klarna, Apple Pay, and Google Pay

For example, if you log in using your Google or Apple account, or pay via PayPal or Klarna, those companies may use cookies to manage your login or payment and may receive limited information necessary to complete your request, such as confirming your identity or processing your payment.

In some cases, we may be required to share personal data (such as your name, email, or transaction ID) with these third parties to provide the services you've requested. This is done securely and only when necessary.


10. Social Media Cookies and Meta Business Tools

We use cookies and similar technologies on our website to send data to social media platforms—especially Meta (Facebook and Instagram)—about actions you take on our site, such as page visits or products viewed.

The information that we obtain from social media platforms depends on your account and privacy settings within the platforms and the platforms privacy policies.

Meta uses this data to deliver services to us and may also use it for its own purposes. In this context, we and Meta are joint data controllers of the data collected and shared using these tools. This is because both parties have a business interest in using the data—for example, to help us deliver more relevant ads and measure the success of our campaigns.

The tools we use from Meta include:

  • Meta Pixel
  • Social plug-ins
  • Website custom audiences
  • Application or website integration code

These allow us to:

  • Target ads to you on Meta platforms based on your activity on our website
  • Measure and improve the performance of our advertising
  • Create audiences for marketing based on behaviour (e.g., users who visited a specific product page)

We’ve entered into a joint controller agreement with Meta to define each party’s data protection responsibilities. Under this agreement:

We are responsible for providing you with the information in this policy

Meta is responsible for enabling you to exercise your rights under data protection law regarding its use of your data

In some cases, we also upload hashed contact information (e.g. your email address) to Meta to match with your profile for ad targeting. In that case, Meta acts as our data processor.

For further information, you can refer to:


11. Do Not Sell or Share My Personal Information

Some of the cookies and tracking technologies we use may be considered a “sale” or “sharing” of personal information under certain U.S. state privacy laws (such as the California Consumer Privacy Act, as amended by the CPRA).

If you are a resident of a U.S. state with such laws, you have the right to opt out. You can do this by:

  • Clicking on the “Do Not Sell or Share My Personal Information” link in our website footer,
  • Or submitting a request through our Privacy Web Form.

At Clarks, we do not share your personal information with third parties in exchange for money. We do share certain information with advertising and marketing partners in exchange for insights, digital advertising, and other valuable services. Such sharing may be considered a “Sale,” “Sharing,” or “Targeted Advertising” under certain laws. We disclose the following information in such circumstances:

  • Identifiers;
  • Demographic information;
  • Internet activity information;
  • Location information;
  • Inferences; and
  • Transaction information.

We may also share your information in the event of an actual or potential sale, merger, acquisition or transfer of our business or assets.

We may use or share information that does not reasonably identify you with any third party and for any purpose.

We retain the information we collect for as long as we have a legitimate business purpose to retain the information, as long as permitted by law, or until you request we delete the information if such a right exists in your jurisdiction.


12. Contact us

  • Submit a request through our Privacy Web Form

  • Or, please visit the “Do Not Sell or Share My Personal Information” link on our website,

  • Via Email: [email protected]

  • Address in the US: Privacy, C. & J. Clark America, Inc, 140 Kendrick Street, Needham, MA 02494

We may amend this Cookie Notice from time to time. Any updates will be posted at the end of this notice with the revised effective date. If we make material changes, we will notify you by means appropriate to the nature of the change and, where required, obtain your consent.

Last Updated: 16/07/2025