Clarks Originals Presents: Beyond Worlds
For the campaign, Fireboy wore Wallabees from the Clarks Originals Jacquard Collection. Fusing colourful ‘60s-inspired florals with heritage construction, the Grey Floral Wallabee features soft, breathable jacquard uppers, natural rubber crepe soles and signature tonal fobs.
"Partnering with an iconic global brand with such a rich history that I admire is a beautiful thing. Clarks take pride in being innovative and creative and it was fun being able to create alongside them. It was an honour to partner with Clarks for their upcoming Spring 2023 Brand Campaign that will further reach and connect with my fans around the world."
Embracing his African roots and transatlantic upbringing, Cape Verdean American singer-songwriter and multi-instrumentalist June Freedom is known for producing genre-bending music that fuses together unique sounds from alt-pop, worldbeat, zouk, hip-hop, kizomba and Afrosoul. June’s debut album, Anchor Baby, was widely praised for showcasing his rich heritage, and spent 10 weeks at #1 on Apple’s Top 100: Cape Verde Chart. With an innate fire that burns to shine a spotlight on his Cape Verdean culture, June authentically expresses his artistry in English, Spanish, Portuguese and Kriolu. Reimagined to target new demographics, the emerging artist is positioned to capitalise on the exponentially rising Afro/Latin movement and bring Cape Verdean music forms to a global, mainstream audience.