More About Etta Loves
Etta Loves was founded on the belief that infant vision science should shape how baby products are designed, not aesthetics alone. Every collection starts with a simple question: what can babies actually see, and what moments can we make easier using the science of vision?
Working with a consultant Orthoptist and testing at the University of Sussex Baby Lab, we create baby essentials and toys using high contrast patterns and colours designed for the way babies' vision develops in the first year of life. The result is a range that works on every baby every time, delivering the optimum level of visual support, focus and learning through looking and play.
We're a B Corp certified brand, which means everything we do is held to the highest possible ethical and environmental standards, alongside using GOTS certified organic cotton throughout our collections.
